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    <title>Firstsource and Sanas partner to redefine customer conversations with AI</title>
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    <description>Firstsource has partnered with Sanas to integrate Sanas&#039; Real Time Accent Translation into contact center operations, removing accent and language friction via a speech to speech AI solution that requires no hardware or system overhauls. The integration is positioned to boost agent productivity, improve conversation clarity, reduce cognitive load, and deliver measurable CX improvements across industries, supported by early implementation performance metrics such as gains in sales efficiency, NPS, CSAT, reduced handle time, and high agent adoption.</description>
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