https://www.taxtmi.com/news?id=44454 A commissioned survey finds a dominant Indian consumer preference for metal payment cards, with most respondents favoring issuer programs that offer metal cards and a high willingness to pay extra. Metal cards are linked to perceptions of innovation, prestige, security, sustainability and premium sensory qualities. The study identifies affluent, younger innovators, and upwardly mobile professionals as key segments, and frames metal cards as a strategic tool for issuers to acquire, retain, and increase engagement among high value customers, including through sustainability claims tied to recycled materials. en-us Thu, 22 May 2025 18:01:04 +0530 Thu, 22 May 2025 18:01:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=44454 A commissioned survey finds a dominant Indian consumer preference for metal payment cards, with most respondents favoring issuer programs that offer metal cards and a high willingness to pay extra. Metal cards are linked to perceptions of innovation, prestige, security, sustainability and premium sensory qualities. The study identifies affluent, younger innovators, and upwardly mobile professionals as key segments, and frames metal cards as a strategic tool for issuers to acquire, retain, and increase engagement among high value customers, including through sustainability claims tied to recycled materials. News - Thu, 22 May 2025 18:01:04 +0530 https://www.taxtmi.com/news?id=44454