https://www.taxtmi.com/news?id=44029 Fanta leads the orange-flavoured carbonated soft drink category in India with over half of market share, sustained double-digit growth, wide retail availability and a multi-pack portfolio. Its commercial approach centers on flavour-led innovation, portfolio agility and regional relevance, supported by a digital-first, creator-driven campaign strategy that targets young adults. Coca-Cola India complements the brand's market position with an extensive distribution network and company-wide initiatives on product reformulation and sustainability. en-us Mon, 19 May 2025 11:31:04 +0530 Mon, 19 May 2025 11:31:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=44029 Fanta leads the orange-flavoured carbonated soft drink category in India with over half of market share, sustained double-digit growth, wide retail availability and a multi-pack portfolio. Its commercial approach centers on flavour-led innovation, portfolio agility and regional relevance, supported by a digital-first, creator-driven campaign strategy that targets young adults. Coca-Cola India complements the brand's market position with an extensive distribution network and company-wide initiatives on product reformulation and sustainability. News - Mon, 19 May 2025 11:31:04 +0530 https://www.taxtmi.com/news?id=44029