https://www.taxtmi.com/news?id=42700 Harpic's campaign uses a celebrity endorsement to promote its toilet cleaner as a purpose-built hygiene solution, asserting 10X better limescale removal versus ordinary detergents and that it kills 99.99% germs post 5 minutes when used undiluted; the launch is supported by household panel data, a new TVC and named creative and production credits aimed at shifting consumers from detergents to dedicated toilet-cleaning products. en-us Fri, 02 May 2025 15:46:03 +0530 Fri, 02 May 2025 15:46:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=42700 Harpic's campaign uses a celebrity endorsement to promote its toilet cleaner as a purpose-built hygiene solution, asserting 10X better limescale removal versus ordinary detergents and that it kills 99.99% germs post 5 minutes when used undiluted; the launch is supported by household panel data, a new TVC and named creative and production credits aimed at shifting consumers from detergents to dedicated toilet-cleaning products. News - Fri, 02 May 2025 15:46:03 +0530 https://www.taxtmi.com/news?id=42700