https://www.taxtmi.com/caselaws?id=769808 Google's ad-tech intermediation practices were treated as suitable for clubbing with pending matters because the information covered substantially the same subject matter already under investigation. At the prima facie stage, the Commission accepted the informant's market delineation across publisher ad servers, ad buying tools, ad exchanges, and general web search services, noting that these tools served distinct functions and were not substitutable. Finding that the allegations overlapped with existing proceedings, the Commission directed a consolidated investigation by the Director General under the proviso to Section 26(1) of the Competition Act, so the ad-tech conduct would be examined comprehensively in one combined inquiry. en-us Wed, 08 Jan 2025 00:00:00 +0530 Fri, 02 May 2025 08:54:46 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=769808 Google's ad-tech intermediation practices were treated as suitable for clubbing with pending matters because the information covered substantially the same subject matter already under investigation. At the prima facie stage, the Commission accepted the informant's market delineation across publisher ad servers, ad buying tools, ad exchanges, and general web search services, noting that these tools served distinct functions and were not substitutable. Finding that the allegations overlapped with existing proceedings, the Commission directed a consolidated investigation by the Director General under the proviso to Section 26(1) of the Competition Act, so the ad-tech conduct would be examined comprehensively in one combined inquiry. Case-Laws Law of Competition Wed, 08 Jan 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=769808