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    <title>44% of Student Enrollments Come from 11.20% Re-Inquiries, Reveals Meritto&#039;s Enrollment Index&#039;s Trends Report</title>
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    <description>The study finds that a small proportion of re-inquired leads account for a large share of enrollments, with secondary and tertiary re-inquirers converting at higher rates than first-time inquirers. It emphasizes that later application timing signals stronger intent and proposes segmenting prospects into The Prepared Mind, On the Fence, and Unaware to enable tailored, intent-first engagement strategies that focus on re-engagement, reducing mid-funnel drop-offs, and optimizing application experiences.</description>
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