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    <title>Gold Purity in India: Why Authenticity Matters More Than Ever</title>
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    <description>Mandatory BIS hallmarking is the primary regulatory safeguard for gold purity in India, requiring the BIS logo, a carat/fineness mark, and a jeweller&#039;s identification mark to verify authenticity. While hallmarking (introduced in June 2021) is the most reliable indicator of purity, misuse or imitation of marks can occur. Buyers should verify visible hallmark details, confirm carat grade suited to use, and, if uncertain, employ preliminary home authenticity tests as indicative measures while relying on certified testing for conclusive verification.</description>
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    <pubDate>Tue, 29 Apr 2025 08:34:23 +0530</pubDate>
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      <title>Gold Purity in India: Why Authenticity Matters More Than Ever</title>
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      <description>Mandatory BIS hallmarking is the primary regulatory safeguard for gold purity in India, requiring the BIS logo, a carat/fineness mark, and a jeweller&#039;s identification mark to verify authenticity. While hallmarking (introduced in June 2021) is the most reliable indicator of purity, misuse or imitation of marks can occur. Buyers should verify visible hallmark details, confirm carat grade suited to use, and, if uncertain, employ preliminary home authenticity tests as indicative measures while relying on certified testing for conclusive verification.</description>
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      <pubDate>Tue, 29 Apr 2025 08:34:23 +0530</pubDate>
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