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    <title>TDS Applicability on Retail Shop Branding Charges</title>
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    <description>TDS on retail branding depends on service character: where branding includes fabrication, supply and installation it constitutes a works contract and TDS should be deducted under Section 194C; purely consultative or design services are treated as professional services and attract TDS under Section 194J. Review the vendor agreement and scope of work to determine correct classification, applicable deduction rate and threshold treatment.</description>
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      <description>TDS on retail branding depends on service character: where branding includes fabrication, supply and installation it constitutes a works contract and TDS should be deducted under Section 194C; purely consultative or design services are treated as professional services and attract TDS under Section 194J. Review the vendor agreement and scope of work to determine correct classification, applicable deduction rate and threshold treatment.</description>
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