https://www.taxtmi.com/forum/issue?id=119920 TDS applies to payments to an advertising agency; creative, technical and digital services (branding, design, website, e-commerce promotion) are generally treated as professional/technical services and, if paid as a consolidated charge, should attract TDS under the professional-services head. Distinct media-buying or traditional advertising spend identified separately should be treated as advertising services and taxed under the advertising/contractual-payments head. Deduct TDS at credit or payment, and exclude GST from the taxable base when GST is shown separately. en-us Fri, 25 Apr 2025 10:05:46 +0530 Tue, 29 Apr 2025 16:49:37 +0530 TaxTMI RSS Generator https://www.taxtmi.com/forum/issue?id=119920 TDS applies to payments to an advertising agency; creative, technical and digital services (branding, design, website, e-commerce promotion) are generally treated as professional/technical services and, if paid as a consolidated charge, should attract TDS under the professional-services head. Distinct media-buying or traditional advertising spend identified separately should be treated as advertising services and taxed under the advertising/contractual-payments head. Deduct TDS at credit or payment, and exclude GST from the taxable base when GST is shown separately. Discussion-Forum Income Tax Fri, 25 Apr 2025 10:05:46 +0530 https://www.taxtmi.com/forum/issue?id=119920