https://www.taxtmi.com/news?id=41312 Dispute concerns alleged advertising disparagement and misleading comparative product claims in sunscreen marketing, with the defendant undertaking time bound removal and modification of contentious advertisements and hoardings, including online removals within 24 hours, and filing an affidavit specifying proposed changes. The controversy centers on competing SPF efficacy claims and the use of selective test summaries to impugn a rival's product safety, while the parties have reached interim takedown and modification undertakings with court oversight and deferral of parallel proceedings. en-us Thu, 17 Apr 2025 23:16:03 +0530 Thu, 17 Apr 2025 23:16:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=41312 Dispute concerns alleged advertising disparagement and misleading comparative product claims in sunscreen marketing, with the defendant undertaking time bound removal and modification of contentious advertisements and hoardings, including online removals within 24 hours, and filing an affidavit specifying proposed changes. The controversy centers on competing SPF efficacy claims and the use of selective test summaries to impugn a rival's product safety, while the parties have reached interim takedown and modification undertakings with court oversight and deferral of parallel proceedings. News - Thu, 17 Apr 2025 23:16:03 +0530 https://www.taxtmi.com/news?id=41312