https://www.taxtmi.com/news?id=41114 SBI Life partnered with Lucknow traffic authorities to promote helmet use and road safety by installing large visual displays, distributing free helmets at key junctions, and conducting on site education by traffic police. Citing local accident and fatality data, the campaign framed helmet wearing by riders and pillions as responsible, voluntary protection rather than mere compliance, combining CSR branding, experiential stadium installations, and direct commuter engagement to encourage habitual protective behaviour. en-us Wed, 16 Apr 2025 16:46:03 +0530 Wed, 16 Apr 2025 16:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=41114 SBI Life partnered with Lucknow traffic authorities to promote helmet use and road safety by installing large visual displays, distributing free helmets at key junctions, and conducting on site education by traffic police. Citing local accident and fatality data, the campaign framed helmet wearing by riders and pillions as responsible, voluntary protection rather than mere compliance, combining CSR branding, experiential stadium installations, and direct commuter engagement to encourage habitual protective behaviour. News - Wed, 16 Apr 2025 16:46:03 +0530 https://www.taxtmi.com/news?id=41114