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    <title>Sameer Mahandru on the Highs and Lows of India&#039;s Alco-Bev Industry: Challenges, Opportunities, and Future Prospects</title>
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    <description>The alco beverage sector&#039;s shift to premiumization and craft products supports global expansion and tourism integration, while steep input, packaging, and energy cost increases have tightened margins. Reliance on state controlled pricing mechanisms limits retail price flexibility, constraining producers&#039; ability to pass on costs. Industry responses proposed include sustainable production practices, operational optimisation, product differentiation, and technology adoption such as AI to manage costs and support long term growth.</description>
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