https://www.taxtmi.com/article/detailed?id=14084 Ethical marketing is framed as a transparent, customer-centric practice that communicates product benefits honestly, creates perceived value, and adheres to legal and moral guidelines. In contrast, manipulation consists of deceptive or coercive tactics-such as withholding material information, exaggeration, or manufactured urgency-that exploit consumer vulnerabilities. The article contrasts intent, ethics, transparency, and consumer benefit, concluding that ethical marketing fosters long-term trust while manipulation may yield short-term gains but harms reputation and consumer satisfaction. en-us Fri, 11 Apr 2025 08:42:52 +0530 Fri, 11 Apr 2025 08:42:52 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=14084 Ethical marketing is framed as a transparent, customer-centric practice that communicates product benefits honestly, creates perceived value, and adheres to legal and moral guidelines. In contrast, manipulation consists of deceptive or coercive tactics-such as withholding material information, exaggeration, or manufactured urgency-that exploit consumer vulnerabilities. The article contrasts intent, ethics, transparency, and consumer benefit, concluding that ethical marketing fosters long-term trust while manipulation may yield short-term gains but harms reputation and consumer satisfaction. Articles Corporate Laws / IBC / SEBI Fri, 11 Apr 2025 08:42:52 +0530 https://www.taxtmi.com/article/detailed?id=14084