https://www.taxtmi.com/caselaws?id=768688 ITAT Delhi dismissed Revenue's appeal challenging CIT(A)'s decision to allow deduction of sale promotion expenses including publicity, photoshoot expenses, and IT costs for ERP maintenance. The tribunal held that these expenses did not provide enduring benefits and were revenue in nature rather than capital expenditure. The decision was supported by precedent from Magic Bricks Reality Services Limited case, confirming that such promotional and operational expenses are deductible business expenditures. en-us Wed, 09 Apr 2025 00:00:00 +0530 Fri, 11 Apr 2025 08:40:01 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=768688 ITAT Delhi dismissed Revenue's appeal challenging CIT(A)'s decision to allow deduction of sale promotion expenses including publicity, photoshoot expenses, and IT costs for ERP maintenance. The tribunal held that these expenses did not provide enduring benefits and were revenue in nature rather than capital expenditure. The decision was supported by precedent from Magic Bricks Reality Services Limited case, confirming that such promotional and operational expenses are deductible business expenditures. Case-Laws Income Tax Wed, 09 Apr 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=768688