https://www.taxtmi.com/caselaws?id=461505 The Delhi HC held that no interference was warranted with the Tribunal's deletion of the transfer-pricing adjustment relating to advertisement, marketing and promotion expenses. The Court noted that the same AMP issue in the assessee's own case had already been decided against the Revenue, with the bright line test rejected, and therefore no fresh substantial question of law arose. As the prior view governed the dispute, the AMP expenditure was not separately benchmarked as an international transaction and the Revenue's challenge failed. en-us Wed, 11 Dec 2024 00:00:00 +0530 Wed, 09 Apr 2025 18:59:34 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=461505 The Delhi HC held that no interference was warranted with the Tribunal's deletion of the transfer-pricing adjustment relating to advertisement, marketing and promotion expenses. The Court noted that the same AMP issue in the assessee's own case had already been decided against the Revenue, with the bright line test rejected, and therefore no fresh substantial question of law arose. As the prior view governed the dispute, the AMP expenditure was not separately benchmarked as an international transaction and the Revenue's challenge failed. Case-Laws Income Tax Wed, 11 Dec 2024 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=461505