https://www.taxtmi.com/news?id=40282 Hansa Research's Life Insurance CuES 2025 reports an industry wide improvement in customer experience, driven by operational efficiency, transparency and post sales support, with ICICI Prudential and Axis Max leading rankings. The study identifies five trends shaping demand-economic influences on investment decisions, lifecycle shifts toward savings and retirement, millennial preference for experience centric digital solutions, women's need for tailored affordable offerings with higher advisor engagement, and the normalisation of digital services-urging insurers to align products and engagement to retain and grow loyalty. en-us Wed, 09 Apr 2025 12:16:04 +0530 Wed, 09 Apr 2025 12:16:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=40282 Hansa Research's Life Insurance CuES 2025 reports an industry wide improvement in customer experience, driven by operational efficiency, transparency and post sales support, with ICICI Prudential and Axis Max leading rankings. The study identifies five trends shaping demand-economic influences on investment decisions, lifecycle shifts toward savings and retirement, millennial preference for experience centric digital solutions, women's need for tailored affordable offerings with higher advisor engagement, and the normalisation of digital services-urging insurers to align products and engagement to retain and grow loyalty. News - Wed, 09 Apr 2025 12:16:04 +0530 https://www.taxtmi.com/news?id=40282