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    <title>Rethinking the Appeal of Branded Residencies—Marvel Realtors’ Vishwajeet Jhavar’s Take on Luxury or Just a Logo?</title>
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    <description>Branded residencies create brand dependency risk and brand exit risk because purchasers acquire both property and a brand promise; changes in brand strategy, reputation, or contract termination can reduce desirability and resale prospects. Co branding often enforces corporate guidelines that limit personalization and prioritize brand image over resident needs. Additionally, global standards imposed on local contexts can cause design mismatches, higher recurring costs through royalty and maintenance fees, and potential homogenisation of luxury, raising doubts whether the premium charged reflects proportional long term value.</description>
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