https://www.taxtmi.com/news?id=36927 Ballantine's India launched the 'Stay True' brand campaign targeting mid-career working professionals and the broader corporate tribe, positioning the whisky label as a champion of unconventional achievers across multinational, startup and gig-economy settings. The campaign deploys a film and supporting creative that highlight personal conviction, passion and work-life pluralism-portraying professionals who pursue excellence both within and beyond formal employment and aligning product identity with narratives of self-belief and career autonomy. en-us Tue, 11 Mar 2025 12:46:02 +0530 Tue, 11 Mar 2025 12:46:02 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=36927 Ballantine's India launched the 'Stay True' brand campaign targeting mid-career working professionals and the broader corporate tribe, positioning the whisky label as a champion of unconventional achievers across multinational, startup and gig-economy settings. The campaign deploys a film and supporting creative that highlight personal conviction, passion and work-life pluralism-portraying professionals who pursue excellence both within and beyond formal employment and aligning product identity with narratives of self-belief and career autonomy. News - Tue, 11 Mar 2025 12:46:02 +0530 https://www.taxtmi.com/news?id=36927