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    <title>AI deepfakes threaten democracy, people’s identities. ‘Personality rights’ could help</title>
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    <description>AI-generated deepfakes and voice cloning create realistic impersonations that endanger democratic discourse and personal identity. Existing Australian laws-defamation, privacy, image-based abuse, passing off, consumer protection and eSafety mechanisms-offer partial remedies but leave gaps where individuals do not own source material or where AI outputs lack human authorship. Copyright protects fixed recordings but not the human voice or authorless clones; moral rights are limited. Statutory personality rights or targeted legislation could more directly prevent misappropriation of name, likeness and voice by generative AI, though overlap and cross-border enforcement remain challenges.</description>
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