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    <title>2024 (2) TMI 1529 - Supreme Court</title>
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    <description>A borrower of a project loan taken for brand-building and film post-production was held not to be a consumer under the Consumer Protection Act, 1986 because the services were availed for a commercial purpose. Applying the dominant purpose test, the Court treated the loan as a business-to-business arrangement with a direct nexus to profit generation. The self-employment exception did not apply, since the transaction was not limited to earning livelihood through personal labour but was intended to support commercial exploitation and revenue generation. The consumer complaint was therefore not maintainable, and the order of the consumer commission was set aside on the issue of maintainability.</description>
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      <description>A borrower of a project loan taken for brand-building and film post-production was held not to be a consumer under the Consumer Protection Act, 1986 because the services were availed for a commercial purpose. Applying the dominant purpose test, the Court treated the loan as a business-to-business arrangement with a direct nexus to profit generation. The self-employment exception did not apply, since the transaction was not limited to earning livelihood through personal labour but was intended to support commercial exploitation and revenue generation. The consumer complaint was therefore not maintainable, and the order of the consumer commission was set aside on the issue of maintainability.</description>
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