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    <title>Greenwashing in the “Indian Context”.</title>
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    <description>Greenwashing in India involves businesses making vague or unverified environmental claims-such as &quot;eco friendly&quot; or &quot;natural&quot;-or promoting limited sustainability initiatives while continuing environmentally harmful operations. Regulatory instruments like the Consumer Protection Act, BIS Eco Mark, Plastic Waste Management Rules, and EIAs exist but suffer from nonmandatory adoption and inconsistent enforcement. Effective mitigation requires stronger oversight of environmental claims, wider credible certification, improved corporate transparency and reporting, enhanced enforcement, and consumer education supported by media and civil society scrutiny.</description>
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    <pubDate>Wed, 12 Feb 2025 10:07:40 +0530</pubDate>
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