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    <title>Nearly 1.4 lakh Indians tried vegan this January</title>
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    <description>Veganuary reported increased uptake in India and globally for January 2025, estimating about 139,486 Indian participants and roughly 25.8 million worldwide by extrapolating nationally representative online surveys from core campaign countries. The campaign paired celebrity endorsements and expert content with corporate and workplace initiatives to promote plant-based eating, and is expanding internationally through related initiatives such as the forthcoming V-March in China and coordinated business commitments to launch or promote plant-based products.</description>
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