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    <title>Amazon inks pact with UP govt&#039;s ARGA initiative to support women entrepreneurs in Gonda district</title>
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    <description>Memorandum of Understanding between Amazon India and the ARGA initiative establishes a public private partnership to enable women entrepreneurs in Gonda district to access e commerce. Amazon will support Brand ARGA enterprises via its Saheli programme with training in digital and performance marketing, product listing optimisation, advertising strategies, packaging guidance, and access to data driven insights, enabling listing of regional products on Amazon.in and improving market access for self help groups and small businesses.</description>
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