https://www.taxtmi.com/news?id=31329 Generative AI is the primary force reshaping PR and marketing by enabling scalable content creation, cost restructuring, and workforce reskilling, while agencies and brands must reconcile marketing's measurement-driven ROI focus with PR's reputation and perception timelines through aligned objectives and trust. Indian brands are increasingly embracing cultural identity, and AI-facilitated hyper-localization promises personalized, locally relevant campaigns that balance global consistency with regional nuance. en-us Fri, 24 Jan 2025 12:01:03 +0530 Fri, 24 Jan 2025 12:01:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=31329 Generative AI is the primary force reshaping PR and marketing by enabling scalable content creation, cost restructuring, and workforce reskilling, while agencies and brands must reconcile marketing's measurement-driven ROI focus with PR's reputation and perception timelines through aligned objectives and trust. Indian brands are increasingly embracing cultural identity, and AI-facilitated hyper-localization promises personalized, locally relevant campaigns that balance global consistency with regional nuance. News - Fri, 24 Jan 2025 12:01:03 +0530 https://www.taxtmi.com/news?id=31329