https://www.taxtmi.com/news?id=30984 E-commerce growth is challenging the direct selling industry, prompting the IDSA to press the government for controls on digital marketing platforms so that direct selling products sold online observe maximum retail price norms rather than heavy discounts. The Consumer Protection (Direct Selling) Rules, 2021 enable states to frame guidelines and form monitoring committees, but few states have done so; the Rules operate alongside e commerce and legal metrology frameworks while enforcement notices have been issued to multiple firms for alleged unfair practices. en-us Tue, 21 Jan 2025 18:31:03 +0530 Tue, 21 Jan 2025 18:31:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=30984 E-commerce growth is challenging the direct selling industry, prompting the IDSA to press the government for controls on digital marketing platforms so that direct selling products sold online observe maximum retail price norms rather than heavy discounts. The Consumer Protection (Direct Selling) Rules, 2021 enable states to frame guidelines and form monitoring committees, but few states have done so; the Rules operate alongside e commerce and legal metrology frameworks while enforcement notices have been issued to multiple firms for alleged unfair practices. News - Tue, 21 Jan 2025 18:31:03 +0530 https://www.taxtmi.com/news?id=30984