https://www.taxtmi.com/news?id=30469 The report finds that consumers recognise influencer impact on purchases and trust influencers with smaller, niche followings; they lose trust when influencers promote unrelated products or produce repetitive content. It recommends brands prioritise vetting influencer background, expertise, and audience fit before appointing them as brand advocates, emphasising niche content and audience alignment while reconsidering investment in social-platform shopping features due to low consumer interest. en-us Thu, 16 Jan 2025 18:01:05 +0530 Thu, 16 Jan 2025 18:01:05 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=30469 The report finds that consumers recognise influencer impact on purchases and trust influencers with smaller, niche followings; they lose trust when influencers promote unrelated products or produce repetitive content. It recommends brands prioritise vetting influencer background, expertise, and audience fit before appointing them as brand advocates, emphasising niche content and audience alignment while reconsidering investment in social-platform shopping features due to low consumer interest. News - Thu, 16 Jan 2025 18:01:05 +0530 https://www.taxtmi.com/news?id=30469