https://www.taxtmi.com/acts?id=46532 A new tiered limitation denies deduction for portions of advertisement, publicity and sales promotion expenditure in India where aggregate spending exceeds a threshold, applying percentage-based disallowances to "adjusted expenditure" according to bands of turnover or gross receipts; "turnover" and "gross receipts" are net of discounts or rebates. Specific exclusions include advertising in small newspapers, recruitment ads, legally required notices, office maintenance for promotion, salaries of promotion staff, participation in press or trade events, and publication/distribution of journals, catalogues or price lists, with prescribed items also excluded. en-us Sat, 21 Dec 2024 13:54:57 +0530 Sat, 21 Dec 2024 13:54:57 +0530 TaxTMI RSS Generator https://www.taxtmi.com/acts?id=46532 A new tiered limitation denies deduction for portions of advertisement, publicity and sales promotion expenditure in India where aggregate spending exceeds a threshold, applying percentage-based disallowances to "adjusted expenditure" according to bands of turnover or gross receipts; "turnover" and "gross receipts" are net of discounts or rebates. Specific exclusions include advertising in small newspapers, recruitment ads, legally required notices, office maintenance for promotion, salaries of promotion staff, participation in press or trade events, and publication/distribution of journals, catalogues or price lists, with prescribed items also excluded. Act-Rules F. Acts / Amendment Acts Sat, 21 Dec 2024 13:54:57 +0530 https://www.taxtmi.com/acts?id=46532