https://www.taxtmi.com/forum/issue?id=119453 Consolidation of multiple overlapping show cause notices into a single adjudication is an established administrative practice; taxable value for advertising agency services is governed by the gross amount charged principle so the entire consideration is prima facie taxable unless agency accounts show only commission as the amount charged; incentives received from media for meeting targets qualify as taxable consideration. en-us Mon, 09 Dec 2024 11:20:29 +0530 Fri, 24 Jan 2025 10:40:16 +0530 TaxTMI RSS Generator https://www.taxtmi.com/forum/issue?id=119453 Consolidation of multiple overlapping show cause notices into a single adjudication is an established administrative practice; taxable value for advertising agency services is governed by the gross amount charged principle so the entire consideration is prima facie taxable unless agency accounts show only commission as the amount charged; incentives received from media for meeting targets qualify as taxable consideration. Discussion-Forum Service Tax Mon, 09 Dec 2024 11:20:29 +0530 https://www.taxtmi.com/forum/issue?id=119453