https://www.taxtmi.com/caselaws?id=39489 A film purchased for use as a model in advertising and customer attraction was treated as a capital asset rather than stock-in-trade or an ordinary advertisement expense. Because the film was acquired to be employed in future publicity for the assessee's colour-processing business, the cost was held to be capital in nature and not a recurring revenue outlay. The expenditure was therefore not allowable as a deduction on revenue account, and the issue was decided against the assessee. en-us Fri, 26 Jul 1974 00:00:00 +0530 Fri, 16 Jan 2026 17:05:05 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=39489 A film purchased for use as a model in advertising and customer attraction was treated as a capital asset rather than stock-in-trade or an ordinary advertisement expense. Because the film was acquired to be employed in future publicity for the assessee's colour-processing business, the cost was held to be capital in nature and not a recurring revenue outlay. The expenditure was therefore not allowable as a deduction on revenue account, and the issue was decided against the assessee. Case-Laws Income Tax Fri, 26 Jul 1974 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=39489