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    <title>ITAT Rules on Transfer Pricing: Upholds TPO&#039;s Unit Treatment, Remands Tested Parties Issue, Adjusts Brand Fees and Comparables.</title>
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    <description>The Income Tax Appellate Tribunal (ITAT) adjudicated on various transfer pricing issues concerning an assessee. Regarding segmentation of business activities, the ITAT upheld the Transfer Pricing Officer&#039;s (TPO) approach of treating the UDS and CM segments as a composite unit for determining the arm&#039;s length price, dismissing the assessee&#039;s claim of separate segments. However, on the issue of rejecting overseas associated enterprises as tested parties, the ITAT remanded the matter to the TPO for re-adjudication after obtaining necessary details and providing due opportunity to the assessee. The ITAT deleted the TPO&#039;s upward adjustment for brand development fees, relying on coordinate bench rulings that such expenditures are not internationa.....</description>
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      <description>The Income Tax Appellate Tribunal (ITAT) adjudicated on various transfer pricing issues concerning an assessee. Regarding segmentation of business activities, the ITAT upheld the Transfer Pricing Officer&#039;s (TPO) approach of treating the UDS and CM segments as a composite unit for determining the arm&#039;s length price, dismissing the assessee&#039;s claim of separate segments. However, on the issue of rejecting overseas associated enterprises as tested parties, the ITAT remanded the matter to the TPO for re-adjudication after obtaining necessary details and providing due opportunity to the assessee. The ITAT deleted the TPO&#039;s upward adjustment for brand development fees, relying on coordinate bench rulings that such expenditures are not internationa.....</description>
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