https://www.taxtmi.com/caselaws?id=762031 The ITAT Bangalore dismissed the revenue's appeal regarding upward transfer pricing adjustment on advertising, marketing and promotion expenses. Following precedents from the assessee's own cases for assessment years 2012-13 and 2017-18, and Delhi HC decisions in Maruti Suzuki India Ltd. and Sony Ericsson cases, the Tribunal held that when an Indian entity satisfies the Transactional Net Margin Method with operating margins (11.19%) significantly higher than comparable companies (4.04%), no separate AMP transfer pricing adjustment is warranted under Rule 10B. en-us Tue, 22 Oct 2024 00:00:00 +0530 Thu, 21 Nov 2024 22:26:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=762031 The ITAT Bangalore dismissed the revenue's appeal regarding upward transfer pricing adjustment on advertising, marketing and promotion expenses. Following precedents from the assessee's own cases for assessment years 2012-13 and 2017-18, and Delhi HC decisions in Maruti Suzuki India Ltd. and Sony Ericsson cases, the Tribunal held that when an Indian entity satisfies the Transactional Net Margin Method with operating margins (11.19%) significantly higher than comparable companies (4.04%), no separate AMP transfer pricing adjustment is warranted under Rule 10B. Case-Laws Income Tax Tue, 22 Oct 2024 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=762031