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    <title>2024 (11) TMI 667 - CESTAT AHMEDABAD</title>
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    <description>CESTAT Ahmedabad ruled that service tax is not leviable on discounts/incentives received by vehicle dealers from manufacturers based on yearly sales performance. The tribunal held these discounts are reductions in sale value during vehicle transactions, not consideration for services. Similarly, booking cancellation charges were deemed compensation rather than service consideration, following precedent in Divine Autotech case. The appellant dealer was not liable for service tax on either discount incentives from manufacturers or booking cancellation charges received from customers.</description>
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      <description>CESTAT Ahmedabad ruled that service tax is not leviable on discounts/incentives received by vehicle dealers from manufacturers based on yearly sales performance. The tribunal held these discounts are reductions in sale value during vehicle transactions, not consideration for services. Similarly, booking cancellation charges were deemed compensation rather than service consideration, following precedent in Divine Autotech case. The appellant dealer was not liable for service tax on either discount incentives from manufacturers or booking cancellation charges received from customers.</description>
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