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    <title>2024 (9) TMI 1105 - ITAT HYDERABAD</title>
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    <description>The ITAT Hyderabad ruled on transfer pricing comparable selection criteria, directing the AO/TPO to apply a turnover filter of ten times on both sides of the assessee&#039;s turnover for fresh comparable search, following Karnataka HC precedent. The tribunal excluded three entities (Vitae International Accounting Services, Domex E Data, and MPS Ltd.) from comparables as their functions fell under Rule 10TA(g) clauses (iv)-(vii), making them non-comparable to the assessee. However, Motiff India Infotech was retained as a comparable despite high advertising expenses, as the DRP found no evidence that such expenses impacted revenues. The appeal was allowed for statistical purposes with directions for fresh ALP determination.</description>
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      <link>https://www.taxtmi.com/caselaws?id=758861</link>
      <description>The ITAT Hyderabad ruled on transfer pricing comparable selection criteria, directing the AO/TPO to apply a turnover filter of ten times on both sides of the assessee&#039;s turnover for fresh comparable search, following Karnataka HC precedent. The tribunal excluded three entities (Vitae International Accounting Services, Domex E Data, and MPS Ltd.) from comparables as their functions fell under Rule 10TA(g) clauses (iv)-(vii), making them non-comparable to the assessee. However, Motiff India Infotech was retained as a comparable despite high advertising expenses, as the DRP found no evidence that such expenses impacted revenues. The appeal was allowed for statistical purposes with directions for fresh ALP determination.</description>
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