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    <title>TREATMENT OF EXPENDITURE ON ADVERTISEMENT INCURRED BY HOSPITAL UNDER INCOME TAX ACT, 1961</title>
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    <description>The article considers whether hospital advertising payments are deductible under section 37(1) of the Income Tax Act when such publicity may contravene the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002. In the reported matter the Assessing Officer disallowed advertisement expenditure as unethical and added it to income; the Commissioner (Appeals) partly allowed 50% without resolving permissibility under the Medical Council guidelines; the ITAT found the taxpayer failed to substantiate the payments, noted the Regulations bar institutional solicitation, and restored the assessing officer&#039;s full disallowance.</description>
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    <pubDate>Tue, 27 Aug 2024 08:20:55 +0530</pubDate>
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      <description>The article considers whether hospital advertising payments are deductible under section 37(1) of the Income Tax Act when such publicity may contravene the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002. In the reported matter the Assessing Officer disallowed advertisement expenditure as unethical and added it to income; the Commissioner (Appeals) partly allowed 50% without resolving permissibility under the Medical Council guidelines; the ITAT found the taxpayer failed to substantiate the payments, noted the Regulations bar institutional solicitation, and restored the assessing officer&#039;s full disallowance.</description>
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