https://www.taxtmi.com/caselaws?id=757312 ITAT Visakhapatnam dismissed the assessee's appeal regarding advertisement expenses disallowed under section 37(1). The assessee, a medical institution, claimed advertisement expenditure but failed to respond to assessment notices or substantiate claims with bank statements and TDS details. The AO disallowed the entire expenditure as it violated Indian Medical Council professional conduct regulations prohibiting patient solicitation. CIT(A) erroneously restricted disallowance to 50% without proper verification or reasoning. ITAT held the expenditure violated medical ethics regulations and restored the AO's order completely disallowing the advertisement expenses. en-us Mon, 12 Aug 2024 00:00:00 +0530 Thu, 22 Aug 2024 09:08:20 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=757312 ITAT Visakhapatnam dismissed the assessee's appeal regarding advertisement expenses disallowed under section 37(1). The assessee, a medical institution, claimed advertisement expenditure but failed to respond to assessment notices or substantiate claims with bank statements and TDS details. The AO disallowed the entire expenditure as it violated Indian Medical Council professional conduct regulations prohibiting patient solicitation. CIT(A) erroneously restricted disallowance to 50% without proper verification or reasoning. ITAT held the expenditure violated medical ethics regulations and restored the AO's order completely disallowing the advertisement expenses. Case-Laws Income Tax Mon, 12 Aug 2024 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=757312