https://www.taxtmi.com/caselaws?id=753642 The CESTAT Ahmedabad allowed the appeal and set aside the service tax demand. The tribunal held that for business auxiliary services related to mutual fund distribution, service tax liability falls on the recipient (asset management company) under reverse charge mechanism, not the distributor. Regarding advertising services for the magazine "FUNDS WATCH," the tribunal found it qualified as print media excluded from service tax levy as it was not a trade catalogue. For commercial training services provided to sub-distributors, the tribunal determined this constituted vocational training exempt under Notification No. 24/2004-ST, making the service tax demand unsustainable on all counts. en-us Wed, 05 Jun 2024 00:00:00 +0530 Fri, 07 Jun 2024 08:12:52 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=753642 The CESTAT Ahmedabad allowed the appeal and set aside the service tax demand. The tribunal held that for business auxiliary services related to mutual fund distribution, service tax liability falls on the recipient (asset management company) under reverse charge mechanism, not the distributor. Regarding advertising services for the magazine "FUNDS WATCH," the tribunal found it qualified as print media excluded from service tax levy as it was not a trade catalogue. For commercial training services provided to sub-distributors, the tribunal determined this constituted vocational training exempt under Notification No. 24/2004-ST, making the service tax demand unsustainable on all counts. Case-Laws Service Tax Wed, 05 Jun 2024 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=753642