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    <title>Tribunal Upholds Use of CUP Method for Valuing Consultancy Services, Overrules TPO&#039;s Preference for TNMM.</title>
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    <description>TP Adjustment - MAM - Management consultancy services - The tribunal noted discrepancies in how services were valued between Associated Enterprises (AE) and Non-AEs. The CUP method was initially rejected by the TPO in favor of TNMM, citing lack of stringent comparability. However, the tribunal supported the appellant&#039;s use of CUP, observing that internal comparables provided a reasonable basis for determining arm&#039;s length prices.</description>
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      <description>TP Adjustment - MAM - Management consultancy services - The tribunal noted discrepancies in how services were valued between Associated Enterprises (AE) and Non-AEs. The CUP method was initially rejected by the TPO in favor of TNMM, citing lack of stringent comparability. However, the tribunal supported the appellant&#039;s use of CUP, observing that internal comparables provided a reasonable basis for determining arm&#039;s length prices.</description>
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