https://www.taxtmi.com/caselaws?id=751290 CESTAT Chennai held that agreements for sponsorship with a company did not constitute sale of space and time for advertisement service. The Tribunal distinguished sponsorship activities from advertisement services, noting that sponsorship agreements for boxes and stands were more akin to sponsorship services rather than advertisement space sales. Since sponsorship services for sports were excluded from service tax levy during the relevant period, the demand for tax under Sale of Space for Advertisement category could not be sustained. The appeal was allowed and the tax demand was set aside. en-us Mon, 08 Apr 2024 00:00:00 +0530 Sat, 13 Apr 2024 09:17:21 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=751290 CESTAT Chennai held that agreements for sponsorship with a company did not constitute sale of space and time for advertisement service. The Tribunal distinguished sponsorship activities from advertisement services, noting that sponsorship agreements for boxes and stands were more akin to sponsorship services rather than advertisement space sales. Since sponsorship services for sports were excluded from service tax levy during the relevant period, the demand for tax under Sale of Space for Advertisement category could not be sustained. The appeal was allowed and the tax demand was set aside. Case-Laws Service Tax Mon, 08 Apr 2024 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=751290