https://www.taxtmi.com/caselaws?id=449766 ITAT Mumbai ruled in favor of a non-resident assessee regarding taxability of advertisement and subscription revenue in India. While the tribunal upheld that the assessee had business connection in India, it held that since the assessee compensated its Indian agents at arm's length rates commensurate with industry standards, no further income was attributable to the assessee from Indian operations. The tribunal relied on Set Satellite (Singapore) precedent and directed the AO to delete the addition of income from Indian operations, rejecting the Revenue's position that 15% of net advertisement revenue and subscription income should be taxed in India. en-us Tue, 02 Jan 2024 00:00:00 +0530 Tue, 20 Feb 2024 07:15:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=449766 ITAT Mumbai ruled in favor of a non-resident assessee regarding taxability of advertisement and subscription revenue in India. While the tribunal upheld that the assessee had business connection in India, it held that since the assessee compensated its Indian agents at arm's length rates commensurate with industry standards, no further income was attributable to the assessee from Indian operations. The tribunal relied on Set Satellite (Singapore) precedent and directed the AO to delete the addition of income from Indian operations, rejecting the Revenue's position that 15% of net advertisement revenue and subscription income should be taxed in India. Case-Laws Income Tax Tue, 02 Jan 2024 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=449766