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    <title>2024 (2) TMI 540 - ITAT DELHI</title>
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    <description>ITAT Delhi dismissed Revenue&#039;s appeal on multiple grounds. Regarding trial sales expenses, ITAT held disallowance unjustified as similar claims were accepted in preceding year and invoices worth Rs. 1.72 crores were produced before AO, applying consistency principle. For leave encashment under section 43B, ITAT followed Supreme Court precedent in UOI vs. Exide Industries, allowing deduction when payment actually made regardless of accounting system. Section 14A disallowance was deleted as no exempt income was claimed. Advertisement expenses were held revenue in nature as providing no long-term benefit. Depreciation disallowance was confirmed due to insufficient evidence of plant installation and usage.</description>
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