https://www.taxtmi.com/article/detailed?id=11995 Promotional transfers of gold coins and white goods to dealers tied to quantity lifted and scheme conditions are not gifts because they are conditional and connected to furtherance of business; they are expensed as sales promotion and not treated as permanent business assets. An advance ruling treated such transfers as taxable supplies in return for dealers achieving sales thresholds, treating the dealers' act as consideration and valuing the goods under GST valuation rules, raising questions whether a free act can constitute consideration or an independent supply. en-us Sat, 28 Oct 2023 08:36:10 +0530 Sat, 28 Oct 2023 08:36:10 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=11995 Promotional transfers of gold coins and white goods to dealers tied to quantity lifted and scheme conditions are not gifts because they are conditional and connected to furtherance of business; they are expensed as sales promotion and not treated as permanent business assets. An advance ruling treated such transfers as taxable supplies in return for dealers achieving sales thresholds, treating the dealers' act as consideration and valuing the goods under GST valuation rules, raising questions whether a free act can constitute consideration or an independent supply. Articles Goods and Services Tax - GST Sat, 28 Oct 2023 08:36:10 +0530 https://www.taxtmi.com/article/detailed?id=11995