https://www.taxtmi.com/highlights?id=72192 Disallowance of advertisement and sales promotion expenses - if the expenditure is incurred by the assessee for the purposes of the benefit of the third party or its overseas sister concern, it becomes an international transaction which could not have been resulted into disallowance u/s 37 (1) but determination of Arm/s length price of such transaction under Chapter X of The Act. - No additions - AT en-us Sat, 23 Sep 2023 11:21:12 +0530 Mon, 25 Sep 2023 10:38:26 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=72192 Disallowance of advertisement and sales promotion expenses - if the expenditure is incurred by the assessee for the purposes of the benefit of the third party or its overseas sister concern, it becomes an international transaction which could not have been resulted into disallowance u/s 37 (1) but determination of Arm/s length price of such transaction under Chapter X of The Act. - No additions - AT Highlights Income Tax Sat, 23 Sep 2023 11:21:12 +0530 https://www.taxtmi.com/highlights?id=72192