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    <title>2023 (9) TMI 134 - CESTAT AHMEDABAD</title>
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    <description>The Tribunal concluded that the appellant did not provide franchisee services as defined under the Finance Act, 1994. The agreements with distributors were primarily for marketing, promotion, and distribution, with no transfer of representational rights. The &quot;Exclusivity Fee&quot; was considered a deposit, not a franchise fee. Consequently, the demand for service tax and associated penalties were set aside, and the appeals were allowed.</description>
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      <description>The Tribunal concluded that the appellant did not provide franchisee services as defined under the Finance Act, 1994. The agreements with distributors were primarily for marketing, promotion, and distribution, with no transfer of representational rights. The &quot;Exclusivity Fee&quot; was considered a deposit, not a franchise fee. Consequently, the demand for service tax and associated penalties were set aside, and the appeals were allowed.</description>
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