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    <title>2023 (7) TMI 1076 - ITAT MUMBAI</title>
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    <description>The Tribunal held that the Resale Price Method (RPM) is the most appropriate method for benchmarking the international transactions of the assessee, a pure distributor, and directed the Transfer Pricing Officer (TPO) to re-determine the arm&#039;s length price using RPM. The Tribunal found that the rejection of RPM by the TPO based on advertising and marketing expenses was not valid as these expenses did not add value to the products. The Revenue&#039;s appeal was partly allowed, and the assessee&#039;s cross objections were dismissed.</description>
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    <pubDate>Mon, 08 May 2023 00:00:00 +0530</pubDate>
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      <title>2023 (7) TMI 1076 - ITAT MUMBAI</title>
      <link>https://www.taxtmi.com/caselaws?id=440803</link>
      <description>The Tribunal held that the Resale Price Method (RPM) is the most appropriate method for benchmarking the international transactions of the assessee, a pure distributor, and directed the Transfer Pricing Officer (TPO) to re-determine the arm&#039;s length price using RPM. The Tribunal found that the rejection of RPM by the TPO based on advertising and marketing expenses was not valid as these expenses did not add value to the products. The Revenue&#039;s appeal was partly allowed, and the assessee&#039;s cross objections were dismissed.</description>
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      <pubDate>Mon, 08 May 2023 00:00:00 +0530</pubDate>
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