https://www.taxtmi.com/highlights?id=71013 Association of brand name with manufacturer - In the present case the appellants claim that it was only a house mark for identification. But their advertisements and marketing strategies employed clearly go to prove that they created a connection between the product and the manufacturer to attract the customers - Therefore, it’s clear that the articles of jewellery manufactured and sold by these appellants was branded jewellery. - AT en-us Fri, 21 Jul 2023 08:24:36 +0530 Fri, 21 Jul 2023 08:24:36 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=71013 Association of brand name with manufacturer - In the present case the appellants claim that it was only a house mark for identification. But their advertisements and marketing strategies employed clearly go to prove that they created a connection between the product and the manufacturer to attract the customers - Therefore, it’s clear that the articles of jewellery manufactured and sold by these appellants was branded jewellery. - AT Highlights Central Excise Fri, 21 Jul 2023 08:24:36 +0530 https://www.taxtmi.com/highlights?id=71013