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    <title>Incentive vis a vis Discounts – Progeny of the Erstwhile Tax Regime</title>
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    <description>Discounts that reduce taxable value must be recorded on the tax invoice if given before or at supply; post supply discounts reduce value via credit notes only if pre established by agreement, linked to the invoice, and accompanied by corresponding input tax credit adjustment. Promotional incentives paid for additional marketing services are taxable as consideration for services, whereas volume based incentives absent a contractual obligation do not constitute a supply and are not leviable to GST.</description>
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