https://www.taxtmi.com/caselaws?id=438774 In transfer pricing, the most appropriate method depends on the transaction's nature, data reliability, comparability and adjustment accuracy, so an assessee is not bound by the method first selected in the study report if another method better satisfies those statutory tests. For a bundled acquisition of sports broadcasting rights through novation and sub-licence, a strict comparable uncontrolled price comparison was found unreliable because the available price data reflected the controlled contractual structure and changing market conditions. The broader other method was therefore the better benchmark, and an adjustment based only on alleged defects in the valuation report could not be sustained. en-us Mon, 05 Jun 2023 00:00:00 +0530 Mon, 18 Sep 2023 11:02:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=438774 In transfer pricing, the most appropriate method depends on the transaction's nature, data reliability, comparability and adjustment accuracy, so an assessee is not bound by the method first selected in the study report if another method better satisfies those statutory tests. For a bundled acquisition of sports broadcasting rights through novation and sub-licence, a strict comparable uncontrolled price comparison was found unreliable because the available price data reflected the controlled contractual structure and changing market conditions. The broader other method was therefore the better benchmark, and an adjustment based only on alleged defects in the valuation report could not be sustained. Case-Laws Income Tax Mon, 05 Jun 2023 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=438774