https://www.taxtmi.com/caselaws?id=308095 The Tribunal allowed the appeal, determining that the expenditure of Rs. 3,41,42,848/- paid to A.C. Nielsen ORG Marg Pvt. Ltd. was revenue in nature and should be treated as a deduction. The Tribunal rejected the classification of the expenditure as capital, emphasizing that the payment did not result in the acquisition of an asset or enduring benefit. Consequently, depreciation on the expenditure as an intangible asset was not addressed due to the favorable decision on the main issue. en-us Mon, 20 Mar 2017 00:00:00 +0530 Tue, 30 May 2023 21:08:50 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=308095 The Tribunal allowed the appeal, determining that the expenditure of Rs. 3,41,42,848/- paid to A.C. Nielsen ORG Marg Pvt. Ltd. was revenue in nature and should be treated as a deduction. The Tribunal rejected the classification of the expenditure as capital, emphasizing that the payment did not result in the acquisition of an asset or enduring benefit. Consequently, depreciation on the expenditure as an intangible asset was not addressed due to the favorable decision on the main issue. Case-Laws Income Tax Mon, 20 Mar 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=308095