https://www.taxtmi.com/caselaws?id=307497 The Tribunal partly allowed the assessee's appeal, directing the Transfer Pricing Officer (TPO) and Assessing Officer (AO) to reconsider various issues based on evidence and grant the assessee a hearing. The Tribunal also ordered the deletion of the Transfer Pricing (TP) adjustment for excess Advertising, Marketing, and Promotion (AMP) expenditure and replacement of Transaction Net Margin Method (TNMM) with Comparable Uncontrolled Price (CUP) for the manufacturing segment. en-us Tue, 31 Jan 2023 00:00:00 +0530 Mon, 17 Apr 2023 21:15:23 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=307497 The Tribunal partly allowed the assessee's appeal, directing the Transfer Pricing Officer (TPO) and Assessing Officer (AO) to reconsider various issues based on evidence and grant the assessee a hearing. The Tribunal also ordered the deletion of the Transfer Pricing (TP) adjustment for excess Advertising, Marketing, and Promotion (AMP) expenditure and replacement of Transaction Net Margin Method (TNMM) with Comparable Uncontrolled Price (CUP) for the manufacturing segment. Case-Laws Income Tax Tue, 31 Jan 2023 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=307497