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    <title>2023 (4) TMI 617 - ITAT BANGALORE</title>
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    <description>Where TNMM had already been applied to the tested trading segment and its margins were not rejected, a separate transfer pricing adjustment for AMP expenditure was held impermissible absent proof of a distinct international transaction, and the AMP adjustment was deleted. In the business support services segment, comparables had to meet functional similarity: Majestic Research Services &amp; Solutions Ltd. and Scarecrow Communications Ltd. were excluded as functionally dissimilar, while Pressman Advertising Ltd. required fresh examination by the lower authority, resulting in partial relief to the assessee.</description>
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      <description>Where TNMM had already been applied to the tested trading segment and its margins were not rejected, a separate transfer pricing adjustment for AMP expenditure was held impermissible absent proof of a distinct international transaction, and the AMP adjustment was deleted. In the business support services segment, comparables had to meet functional similarity: Majestic Research Services &amp; Solutions Ltd. and Scarecrow Communications Ltd. were excluded as functionally dissimilar, while Pressman Advertising Ltd. required fresh examination by the lower authority, resulting in partial relief to the assessee.</description>
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